Terms of Service

These Terms of Service ("Terms") are a legal agreement between Ayush Verma and Co., a sole proprietorship registered in India (GST 23ATQPV0840E1ZN, MSME registered) with registered address at Coral Woods, Bhopal, Madhya Pradesh 462027 ("Cluto," "we," "our," "us"), and the individual or entity accessing or using the Cluto product and website ("you," "your," "customer"). Please read them carefully.

Our Privacy Policy explains how we handle your data and is incorporated into these Terms by reference. If you access Cluto on behalf of an organisation, you represent that you are authorised to accept these Terms for that organisation.

01Acceptance of these terms

You accept these Terms by creating a Cluto account, connecting a data source, or otherwise using the service. If you do not agree to these Terms, do not use Cluto.

02Beta service

During the beta:

• We may modify, suspend or discontinue any part of the service at any time, with or without notice, subject to any notice required by applicable law
• We may impose usage limits or restrict access to specific features
• Data you connect may be used by us (subject to our Privacy Policy) to improve the service through aggregated diagnostics and system-level monitoring. This does not apply to data received from Google APIs, which is governed by our Limited Use commitment described in the Privacy Policy §3
• Nothing in these Terms creates any obligation on Cluto to release a general-availability version of the service or to preserve any specific feature

Where a feature or interaction is limited to the beta (for example, hands-on onboarding calls, or founding-member offers), Cluto will describe those benefits at the point of sign-up. Those descriptions are part of these Terms.

03What Cluto provides

Cluto is a search intelligence platform for B2B SaaS. The service:

• Connects to your Google Search Console and Google Analytics 4 accounts (read-only), with your authorisation
• Runs configured prompts against public AI engines (currently ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews) and collects the citations returned
• Joins these data sources under a proprietary reasoning layer to produce reports and signals
• Presents those reports and signals in a web-based product

The specific features available on a plan and during the beta are described on the product and marketing pages, and may change from time to time as described in §2.

04Your account

To use Cluto you must register an account. You agree to:

• Provide accurate, current and complete information at registration and keep it up to date
• Keep your account credentials confidential and not share them with anyone outside your organisation
• Take responsibility for all activity that occurs under your account, including activity by workspace members you invite
• Notify us promptly at security@cluto.ai if you suspect unauthorised access to your account

You must be at least 18 years old, or the age of majority in your jurisdiction, and legally able to enter into a binding contract, to use Cluto.

05Acceptable use

You agree not to, and not to permit any third party to:

• Use Cluto in violation of any applicable law, regulation or third-party right, including India's Digital Personal Data Protection Act, 2023, the EU or UK GDPR, and equivalent laws elsewhere
• Access Cluto through automated means beyond what our published product interfaces permit, or attempt to circumvent rate limits, credit metering, feature gates or authentication
• Reverse engineer, decompile, disassemble or otherwise attempt to derive source code from the service, except to the extent applicable law prohibits this restriction
• Copy, resell, sublicense, redistribute or make the service available to any third party outside your organisation
• Use Cluto to build a competing product, or to benchmark or extract our know-how for a competing product
• Introduce malware, viruses, denial-of-service traffic or otherwise interfere with the service or the servers or networks that support it
• Use Cluto to process personal data of individuals other than as needed to run the service on your own site or on sites you are authorised to analyse
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Use the service to violate the Google API Services User Data Policy or the terms of service of any third-party API that Cluto connects to

06Your data and content

Ownership

You own the data you connect to Cluto and the content you put into it. That includes the data retrieved from Google APIs on your behalf, the prompts you configure, the reports and outputs generated for your workspace, and any other information you provide to us ("Customer Data"). Nothing in these Terms transfers ownership of Customer Data to us.

Licence to operate the service

To provide the service, you grant Cluto a limited, non-exclusive, worldwide, royalty-free licence to access, use, store, process, transmit, display and analyse Customer Data solely as needed to:

• Provide, operate, maintain and support the service for your workspace
• Prevent or address service, security or technical issues
• Comply with legal obligations or lawful requests
• Enforce these Terms
• Improve the service in accordance with our Privacy Policy

This licence ends when Customer Data is deleted from our systems, subject to the retention terms in our Privacy Policy.

Aggregate and anonymised data

We may generate aggregate, anonymised or de-identified statistics that do not identify you, your workspace or your customers, and use those for any lawful purpose, including improving the service and internal analytics. Such data does not constitute Customer Data.

No training on your data

We do not use Customer Data to train, fine-tune or improve generalised AI or machine-learning models. See our Privacy Policy for further detail on how AI subprocessors handle data sent to them.

07Third-party services

Cluto integrates with third-party services — including Google Search Console, Google Analytics 4, and the AI engines Cluto queries on your behalf. These third-party services are provided by their respective operators under their own terms of service and privacy policies. Cluto is not responsible for the acts or omissions of any third-party service, or for the availability, accuracy, or continued existence of any third-party API, feature or data source.

If a third-party service changes its terms, its API, its pricing or its availability in a way that affects Cluto's ability to provide a feature, we may modify, suspend or discontinue the affected feature. We will make reasonable efforts to notify affected customers where practical.

08Fees and billing

During the beta

The beta service is provided free of charge to invited participants unless otherwise specified in a separate agreement. Any founding-member benefits described at the point of sign-up (such as a permanent free tier of 10 prompts across 3 engines, or a discount on future launch pricing) will be honoured as described, subject to your continued compliance with these Terms.

After general availability

Once paid plans are launched, you will be asked to select a plan and provide payment information before continuing to use paid features. Subscription fees will be billed in advance on the schedule shown at checkout (monthly or annual). All fees are exclusive of taxes, which you are responsible for as required by applicable law. Where applicable, Cluto will collect Indian Goods and Services Tax (GST) as required, and invoices will reflect our GSTIN (23ATQPV0840E1ZN).

Refunds and cancellation

You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the then-current billing period; no partial refunds are issued for the unused portion of that period. Fees for prior billing periods are non-refundable, except where required by applicable law or expressly stated at the point of sale.

Credit-metered actions

Certain features in Cluto (such as "Summarize this report") consume credits included with your plan. Credit consumption is metered transparently and shown before and after each metered action. Unused credits do not roll over between billing periods unless expressly stated.

09Suspension and termination

By you

You may stop using the service and close your account at any time from your account settings or by writing to support@cluto.ai. Your data will be handled in accordance with the retention terms of our Privacy Policy.

By us

We may suspend or terminate your access to the service, in whole or in part, immediately and without prior notice (except where notice is required by applicable law) if:

• You materially breach these Terms
• You engage in conduct that poses a security risk to Cluto or to other users
• You fail to pay fees when due (once billing is live) after reasonable notice
• We are required to do so by law or by a lawful order from a competent authority

We may also terminate your access with reasonable prior notice for our own operational reasons, including discontinuing the service or a specific feature. Where we do so, we will make reasonable efforts to give you the ability to export your data before termination takes effect.

Effect of termination

On termination, your right to use the service ends. Provisions of these Terms that by their nature should survive termination will survive, including ownership, confidentiality, disclaimers, limitations of liability, indemnification and governing law.

10Intellectual property

Cluto and its licensors own the service, including the software, algorithms, models, methodologies, user interface, documentation, brand, logos and all related intellectual property. Nothing in these Terms transfers any right, title or interest in that intellectual property to you, other than the limited right to use the service in accordance with these Terms while your account is active.

All rights not expressly granted are reserved.

11Feedback

If you send us suggestions, ideas, feature requests, bug reports or other feedback about the service ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use that Feedback for any purpose, including improving the service, without any obligation to you. Feedback is provided without expectation of confidentiality or compensation.

12Confidentiality

Each party may have access to non-public information of the other ("Confidential Information"). Each party agrees to protect the other's Confidential Information with at least the degree of care it uses for its own confidential information (and no less than reasonable care), and to use it only as needed to perform under these Terms.

Confidential Information does not include information that is publicly available, was already known to the receiving party without a confidentiality obligation, was independently developed, or was rightfully received from a third party. A party may disclose Confidential Information if legally compelled, provided (where legally permitted) it gives the other party prompt notice and reasonable opportunity to seek protective measures.

13Warranties and disclaimers

14Limitation of liability

15Indemnification

You agree to defend, indemnify and hold harmless Cluto, its affiliates, and their respective officers, directors, employees and agents from and against any claims, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising out of or relating to:

• Your use of the service in breach of these Terms or applicable law
• Customer Data you provide to Cluto, including any claim that Customer Data infringes the rights of a third party
• Your violation of the terms of any third-party service that Cluto integrates with, including the Google API Services User Data Policy
• Any misrepresentation you make in connection with your account or your authorisation to accept these Terms on behalf of an organisation

Cluto will notify you promptly of any claim subject to this section, and you will control the defence and settlement of the claim, provided that any settlement that admits fault on Cluto's behalf or imposes obligations on Cluto beyond payment requires Cluto's prior written consent.

16Governing law and disputes

These Terms are governed by the laws of India, without regard to conflict-of-law principles. The courts located in Bhopal, Madhya Pradesh, India will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the service, and you consent to the personal jurisdiction of those courts.

Nothing in this section limits either party's right to seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or Confidential Information.

If any provision of these Terms is found unenforceable, that provision will be modified to the minimum extent needed to make it enforceable, and the remaining provisions will remain in effect.

17Grievance redressal

Before initiating any legal action, we ask that you first raise the matter with our Grievance Officer, who is designated to address complaints from Indian users under the Information Technology Rules, the Consumer Protection (E-Commerce) Rules, 2020, and India's Digital Personal Data Protection Act, 2023.

The Grievance Officer will acknowledge receipt of a complaint within 48 hours and respond substantively within 15 days. Contact details are published in our Privacy Policy §15 and reproduced in §20 below.

18Changes to these terms

We may update these Terms from time to time. When we do, we will change the "Last updated" date at the top of this page and, where the change is material, we will give reasonable prior notice — by email to your account address, by a notice in the product, or both — before the change takes effect. Your continued use of the service after the change takes effect constitutes acceptance of the updated Terms. If you do not accept the updated Terms, you should stop using the service and close your account before the effective date.

Prior versions of these Terms are available on request.

19General

• Entire agreement. These Terms and the documents they incorporate (including the Privacy Policy) are the entire agreement between you and Cluto with respect to the service and supersede any prior or contemporaneous agreements, communications and proposals on the same subject.
• No waiver. A failure or delay by Cluto in enforcing any right under these Terms is not a waiver of that right.
• Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without your consent as part of a merger, acquisition, financing, reorganisation or sale of assets. Any assignment in violation of this section is void.
• Force majeure. Neither party is liable for any delay or failure in performance caused by events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, epidemic, cyberattacks on third-party infrastructure, government action or failure of third-party networks or infrastructure.
• Notices. We may give notice by email to the address associated with your account, by posting on our website, or by in-product notice. Notices to us should be sent to legal@cluto.ai.
• Relationship. Nothing in these Terms creates any agency, partnership, joint venture or employment relationship between you and Cluto.
• Third-party beneficiaries. There are no third-party beneficiaries under these Terms.

20Contact us

Questions about these Terms, or complaints under Indian law, can be sent to the addresses below.